Driving Awareness

WTMA focuses on making connections and increasing awareness of transportation options across the region. Outreach efforts are designed to inform, engage, and build excitement about the sustainable transportation options available through membership in WTMA. Together, we’re making commuting smarter, greener, and more enjoyable for everyone.

Here’s How We Can Help

Icon of three people standing together on a green background.

TMA Member Support

The Watertown TMA provides practical tools, hands-on support, and engaging programs that make sustainable commuting easy for employers, employees, and residents. 

Icon of a person assembling puzzle pieces, with a green circular background.

Commuter Support

Identify the best commute options for each individual and match them with available incentives that support and reward their chosen mode of travel. 

Icon of a bicycle on a green circular background.
Icon of a bicycle on a green circular background.

Active Commuting Programs

From bike safety checks and bike maintenance events to route planning and infrastructure advocacy, the goal is safe, reliable, and confident active commuting. 

Icon of a person with five surrounding icons representing media, sound, shapes, and patterns, on a green background.

Benefits Guidance

Get help in setting up pre-tax transit benefits, subsidies, flexible commuting programs, and implementing parking strategies. 

Icon of a bus with windows on a green circular background.

Carpool & Vanpool Connections 

Connecting employees and residents who live and work nearby with our online commuter tool helps to form carpools and vanpools.  

Green circle with a white icon of a megaphone inside a gear.

Marketing & Engagement

Ready-to-use marketing materials, commuter challenges, wellness events, and on-site outreach designed to boost participation and raise awareness of available options.  

Icon of a report or document with a rising graph and a pencil, in white on a green circular background.

Data & Reporting

Survey tools and commute-tracking support help employers and residential properties measure progress toward sustainability and transportation goals. 

How We Connect

Group of five people standing under a white canopy tent, engaged in conversation, with informational pamphlets and baskets on a table, outdoors near a river or pond with trees in the background.

On-Site Events

WTMA brings energy into your space. Whether it’s an atrium, cafeteria, lobby,
or outside, tabling events allow commuters to learn about WTMA programs,
ask questions, and connect with our team. With everything from banners and materials to prizes, the result is a welcoming, professional setup. 

Group of people holding up a trophy during sunset.

Online Contests

Where fun meets sustainability. Through our website and email campaigns, we host interactive contests that encourage commuters to explore their options, take action, and get rewarded with gift cards and other exciting prizes. 

A person using a laptop and a smartphone, with the person's hand on the keyboard of the laptop and the smartphone displaying a chat message with links and images.

Programs that Drive Change 

  • Posts for your transit screens  

  • Articles for your intranet and internal newsletters  

  • Participation in health and wellness fairs  

  • Bike safety and maintenance events  

  • Custom marketing campaigns  

  • Surveys and focus groups